The Gold Standard for Paint Protection in Virginia Beach

UP TO 35X THICKER | UP TO 75X STRONGER | HIGHEST IMPACT RESISTANT PAINT COATING

The Next Evolution in Paint Coatings

Say goodbye to scratches, swirl marks, and short-lived coatings, Virginia Beach! With ICON ROCKLEAR’s advanced paint protection coating, you’re not just investing in your vehicle’s looks, you’re investing in its lasting value.

Designed to handle the unique weather conditions of Virginia Beach, Norfolk, and the surrounding areas in Virginia’s favorite vacation hub, our Paint Protection Coating provides the strongest and longest-lasting protection for painted surfaces available right here in the heart of Hampton Roads.

More than just a coating, ICON ROCKLEAR is an innovation that ensures your vehicle stands out, whether you’re cruising down Atlantic Avenue or catching the sunset at First Landing State Park.

Our cutting-edge formula creates a durable shield that protects against UV rays, oxidation, and environmental hazards, keeping your ride looking flawless for years.

The bonus? It doesn’t only protect; it enhances your car’s gloss and shine, giving it that better-than-showroom finish as you roll through the streets of Chesapeake, Portsmouth, or across Pungo’s scenic farmland.

Invest once. Protect forever. Choose ICON ROCKLEAR.

Why Choose Icon Rocklear Coating?

Unmatched Protection

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When Virginia Beach vehicle owners search for premium protection, ICON ROCKLEAR is in a league of its own. It’s not a ceramic coating, nor can it be compared to paint protection film (PPF). Instead, it’s the hybrid solution vehicle owners on our sunny coastline have been asking for.

 

ICON ROCKLEAR bridges the gap between ceramic coatings and PPF, delivering unmatched durability and easy repairability. And if life happens—as it tends to here, from road trips to Colonial Williamsburg to rough coastal parking by the marina—we’ve got you covered.

 

Damage your coating? No problem. ICON ROCKLEAR’s repairs are quick and hassle-free, performed by local experts. No need to pay for expensive, time-consuming removal. It’s the value and peace of mind you can count on as you enjoy everything Virginia Beach offers.

No Costly Annual Inspections

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With ICON ROCKLEAR, say goodbye to surprise fees and hidden yearly costs! Many ceramic coatings require customers to pay $300 to $400 annually for inspections and “warranty coverage”. Skip one? There goes your warranty.

 

With ICON ROCKLEAR:

 

  • No mandatory annual fees
  • No hidden charges
  • Only long-lasting, continuous protection from Yorktown to Suffolk

 

Your ICON ROCKLEAR coating stays effective year after year, so you can focus your time and money on more important things, like your next visit to Neptune Park or Ocean Breeze Waterpark.

Engineered for Coastal Conditions

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Life by the ocean is beautiful, but the coastal environment in Virginia Beach can wreak havoc on your vehicle. Think salt air, sunshine, and unpredictable weather. ICON ROCKLEAR is specifically formulated to handle this. Its industry-leading features include.

 

Advanced UV Protection: ICON ROCKLEAR is much thicker than traditional ceramic coatings and incorporates Next Gen UV inhibitors, ensuring your exterior remains shielded from harsh UV rays.

 

Superior Impact Resistance: Thanks to our patented I.C.E. (Interlocking Coating Reinforcement) Technology, ICON ROCKLEAR is up to 75 times stronger than standard ceramic coatings.

 

Scratch Repairability: Scratches from daily life can cut through lesser coatings. But with ICON ROCKLEAR, these scratches are easily repairable, often with nothing more than hot water or a quick touch-up from your local technician.

Highest ROI (return on investment)

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Did you know that a full-body paint protection film can cost well over $6,000? Even a 10-year ceramic coating in Chesapeake could set you back $2,000+ for subpar coverage. Here’s where ICON ROCKLEAR excels. Offered at a fraction of the cost, you’ll enjoy longer-lasting protection, unparalleled durability, and easy, affordable repairs.

 

With ICON ROCKLEAR, you’re investing in:

 

  • High-grade, long-lasting performance suited for both daily drivers and garage-kept gems.
  • Cost savings by avoiding overpriced alternatives.
  • A flawless finish every day, from bumpers to hoods, no matter your neighborhood.


Advanced Features of Icon Rocklear

  • Scratch Resistant

    Icon Rocklear is extremely scratch resistant. However, if it is scratched, it can be easily repaired – unlike ceramic coatings.
  • Enhanced Gloss

    Due to the extreme thickness of our coating, your factory paint is magnified – bringing out the paint depth, shine, and gloss.
  • Highest Impact Resistance

    Using ASTM D-2794 testing, Icon Rocklear withstands impact at 120 in/lbs., compared to just 80 in/lbs. for professional ceramics.
  • Extreme Durability

    Our ASTM D4541 adhesion testing showed that 540 psi is required to separate our coating from the bonded surface. Translation? Your coating stays put, rain, extreme storms, or shine.
  • Industry Leading Uv Protection

    After 4,000 hours of extreme UV and condensation exposure during ASTM D4587 testing, our coating showed zero visual changes.

  • Preserve Vehicle Value

    Our coating is backed with a 15-year Manufacturer Warranty. This keeps your OEM paint in optimal condition for years to come.


The Difference is clear





A Paint Coating for Virginia Beach Living!

Life in Virginia Beach comes with its own set of challenges when it comes to keeping your car looking its best. Coastal living means relentless sun exposure, salty air, and unpredictable weather that can wreak havoc on your vehicle’s finish.

From sudden downpours leaving behind stubborn water spots to scratches caused by debris near landmarks like the Virginia Beach Boardwalk or Mount Trashmore Park, maintaining a flawless exterior in our beachfront city can feel impossible.

But here’s the truth about ceramic coatings:

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That microscopic layer won’t stand a chance against major scratches.

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Dried water spots that etch into the surface? Nearly impossible to remove without compromising the coating.

While ceramics offer a basic level of protection, ICON ROCKLEAR takes paint protection to the next level.

Why settle for basic when you can have:

01

Advanced UV Protection

Living near the coast comes with a daily battle against UV radiation. Constant exposure to the sun at hotspots like the Oceanfront or First Landing State Park can quickly penetrate the thin layer of traditional ceramic coatings.

ICON ROCKLEAR’s thicker coating, combined with Next Gen UV inhibitors, offers unparalleled protection for your vehicle’s paint, ensuring it resists fading, cracking, or peeling under the relentless Virginia sunshine.

02

Industry Leading Impact Resistance

Whether you’re driving along Shore Drive, parking near Town Center, or exploring Chesapeake Bay, road debris is inevitable. ICON ROCKLEAR’s patented hybrid formulation, powered by I.C.E. technology, delivers a coating that’s 75 TIMES STRONGER than traditional nano-ceramics.

This means superior impact resistance, giving your vehicle long-term protection against scratches or chips caused by gravel, sand, or even accidental bumps.

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Scratches Can Be Fixed

Life in and around Virginia Beach is active, and scratches from “LIFE” happen. Whether it’s a shopping cart mishap at Lynnhaven Mall or a stray branch near Back Bay National Wildlife Refuge, most coatings (and even PPF) can’t handle everyday challenges.

But with ICON ROCKLEAR, most serious scratches from road debris or vandalism can be repaired quickly and easily, saving you both time and money.

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15 Year Automotive Warranty

ICON ROCKLEAR’s paint protection isn’t just tough; it’s reliable. We stand by our product with a 15-year automotive warranty that covers defects like peeling, fading, yellowing, and cracking.

Rest easy knowing your car will look amazing for years to come, whether you’re cruising down Atlantic Avenue or making weekend trips to nearby cities.

Pro tip: For boat owners, ICON ROCKLEAR also offers a 7-year warranty for marine gel coats to handle the unique challenges of watercraft in the Chesapeake Bay.



Industries We Serve

Automotive

From the highways of Norfolk to spirited rides past Cape Henry Lighthouse, ICON ROCKLEAR works perfectly on new and older cars, SUVs, motorcycles, and trucks.

Marine

Own a boat docked at Lynnhaven or Rudee’s? ICON ROCKLEAR’s marine application offers 7 years of gelcoat protection, whether freshwater or saltwater.

Commercial

Semis, trailers, tractors, and motorhomes operating in Virginia Beach’s busy transportation corridors can also enjoy our durable coating.



Experts In Next Gen Paint Coatings

Ceramic King Coatings is the Flagship location for Icon Rocklear Installation in The State of Virginia. Located in Virginia Beach, our climate controlled facility is impeccibly maintained, ensuring a seamless and contaminant-free installation.

Our expert Icon Rocklear installers in Virginia Beach take pride in the quality of their work – and strive to exceed the expectations of all clients we serve.

Our Luxury Auto Spa in Virginia Beach also offers a slew of additional automotive, marine, and commercial equipment restyling services, including window tint installation, ceramic coatings for wheels, glass, trim pieces, and interiors, along as a full detailing and paint correction facility. We’re your one stop shop for all automotive detailing and protection solutions in Virginia Beach.

Ceramic King Coatings

Monday - Friday
9:00 am till 6:00 pm
Saturday
9:00 am till 1:00 pm
Phone Number
(757) 330-8099
Address
1333 Harpers Rd # 101, Virginia Beach, VA 23454
Business Website
ceramickingcoatingsva.com

Customer Reviews & Testimonials

The Icon Rocklear Virginia Beach team maintained a high level of professionalism and provided thorough information throughout the entire process. I am extremely satisfied with my vehicle, which looks exceptional in its black finish. Their educational approach enabled me to conduct research, ultimately leading me to conclude that Icon Rocklear was the most suitable option for my needs. As a healthcare provider, I value evidence-based information and appreciate the opportunity to verify claims through research.

Deanna J.

SUV Owner in Virginia Beach

I would like to say thank you to Leland and the Icon Rocklear Virginia Beach family for an awesome job of installing the ICON RockLear on my 2025 Chevy Silverado. The level of professionalism attention to detail was second to none you guys did such an amazing job on my truck.

I will definitely be getting my other vehicles Serviced with the Icon Rocklear as well in the near future.

Jerimiah F.

Truck Owner in Virginia Beach

Leland and his team are awesome, I have 2 cars with the Icon Rocklear. If you are thinking about it just go in and have a chat with Leland he isn’t pushy will just show you give you the details and then if you decide it’s for you just know others decide to trust them too and there is a month wait time for an appt. 

Michael S.

Truck Owner in Virginia Beach

Icon Rocklear FAQs

How is Icon Rocklear in Virginia Beach different from ceramic coatings?

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If you’re a vehicle owner in Virginia Beach, you know how challenging the environment can be for your car, truck, or motorcycle. Between salt-heavy sea air, fluctuating humidity, and constant exposure to sunlight, your vehicle’s paint is under attack daily.

 

Introducing Icon Rocklear, a revolutionary paint protection solution designed to address Virginia’s unique environmental stressors.

 

Ceramic coatings are a popular choice for protecting vehicle paint. These liquid polymers bond with the paint after curing to enhance shine and provide a layer of protection. Typically made with silicon dioxide (SiO2), some ceramic coatings also include titanium dioxide (TiO2) for extra durability.

 

However, while effective on a basic level, they often fall short under harsher environmental conditions.

 

Icon Rocklear takes things further by offering a permanent and advanced solution. Unlike ceramic coatings, Icon Rocklear is a two-part hybrid liquid coating, applied by factory-trained technicians using a specialized 10-to-1 ratio for maximum effectiveness.

 

Why are vehicle owners in areas near Virginia Beach choosing Icon Rocklear?

 

  • Superior Protection: Icon Rocklear provides a shield significantly thicker and stronger than professional-grade ceramic coatings, offering exceptional durability against the salt air, humidity, and UV rays common in coastal regions.
  • Scratch Repair Technology: Its built-in scratch-fixing properties make it easy for technicians to repair swirl marks and scratches, keeping your vehicle looking flawless even after encountering road debris or salty mist along the waterfront highways.
  • Permanent Paint Restoration: Instead of merely sitting on top of the paint like ceramic coatings, Icon Rocklear restores older paint surfaces by filling imperfections, leaving your vehicle with a showroom-quality finish.

How long does Icon Rocklear last in Virginia Beach?

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Durability matters, especially in an environment as demanding as Virginia Beach. Originally developed for tough winters in Canada, Icon Rocklear’s innovative technology also thrives in the humid, salty, and sunbaked conditions of the Mid-Atlantic.

 

  • Automotive Durability: Icon Rocklear can handle outdoor exposure for over 15 years.
  • Marine Durability: For boat owners along the Chesapeake Bay or local marinas, the coating offers up to 7+ years of protection against UV damage, algae, and saltwater corrosion.

 

These impressive warranties make Icon Rocklear the most durable automotive and marine coating in the industry!

Can Icon Rocklear be applied to any vehicle?

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Absolutely! Icon Rocklear is designed to be applied to all types and colors of vehicles. Whether you drive a car, truck, motorcycle, or any off-road vehicle like UTVs, or own marine vessels, RVs, trailers, or industrial equipment with painted surfaces, Icon Rocklear has you covered. Its versatile formulation ensures long-lasting protection across all vehicle types.

What if I own an older vehicle?

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Great news for anyone with an older ride! Icon Rocklear doesn’t just protect your vehicle; it restores it too. The proprietary blend of ingredients repairs swirl marks, light scratches, and other imperfections to give your vehicle a refreshed, like-new appearance.

 

Additionally, because Icon Rocklear restores your vehicle’s paint, there is no need for extensive paint correction before application, saving you both time and money during installation.

How do I maintain Icon Rocklear in Virginia Beach?

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Maintaining your Icon Rocklear-coated vehicle is effortless. A simple wash with mild soap and water is all you need to keep it pristine.

 

While automated car washes are not recommended due to the potential for light marks, any minor scratches that occur can easily be polished and repaired. This ensures your vehicle maintains its stunning appearance year after year, whether it’s parked along Atlantic Avenue or cruising through Norfolk.



Discover the Ultimate Protection for Your Investment

Let's Begin the Conversation!

If you’re looking for an affordable – yet highly effective paint coating for your vehicle, watercraft, or commercial equipment, Icon Rocklear is your logical choice.

Please take a few minutes to fill out the form below, and we’ll schedule a FREE Consultation that fits your busy schedule.